Do you speak future trends?

A unique conference dedicated to the CEE region’s annual communication landscape analysis carried out by weCAN

7th of November, 08:45 – 16:10

08:45 – 09:30 Registration & welcome coffee

09:30 – 09:40 ZF – Opening speech – Introduction about digital communication

1st block

09:40 – 10:10 • Introducing The CANnual Report 2019

László Szarvas, CEO, Café Reklám (HU) and weCAN

10:10 – 10:50 • Top trends in marketing. The impact of the digital transformations on businesses.

Elisabeta Moraru, Country Manager, Google Romania

    (10 min Q&A)

10:50 – 11:50 • Transformations are hard, and digital ones are harder

Moderated by Cristian Hostiuc, Editor-in-Chief, Ziarul Financiar

Raluca Odoleanu, Head of Global Customer Acquisition, Bitdefender

Calin Fusu, CEO, Neogen (VIVRE)

Adrian Mihai, Managing Partner, FAN Courier

Horaţiu Vasilescu, CEO, Teilor (Fine Jewelry)

11:50 – 12:10 • Key facts on social commerce on CEE

  Raluca Radu, Country Manager, ANSWEAR.ro, Co-Organizer GpeC

12:10 – 12:35 • Challenges & opportunities of the digital & ad-tech ecosystem

 Oana Lupoaie, Business Development Director, Sense8 Digital Technology

12:35 – 12:45 – ZF Key conclusions

12:45 – 14:00 – Lunch break

2nd block

14:00 – 14:25 How demographics rewrite the rules of the game: Accelerated ageing, increasing life expectancy, changing in households’ structure, falling birth rate and fertility are just a few trends in demographics that will challenge the global and local growth.

 Marina Udroiu, Client Solution Manager, GfK Romania

14:25 – 14:45 • Entering the Predictive Era

 Samantha Specchio, EMEA Sales Operations Manager, Google Marketing Platforms

14:45 – 15:30 • AI and democratized influence

Florin Grozea, Founder, MOCAPP.NET

Dragoş Stanca, Managing Partner, Think Digital Group 

15:30 – 16:00 • The Agency of the Future

  Diana Olar, Regional Platforms Partner Manager CEE, Google

16:00 – 16:10 • Wrap-up ZF