15.00 – 15.30             Înregistrarea participanţilor & welcome coffee 

15.30 – 15.40             Welcome Speech Răzvan Mureşan, Redactor, Business Magazin

15.40 – 16.00             Christian Terfloth, Head of Innovation, New Frontier Group “Digital transformation”

16.00 – 16.15             Irina Olănescu, Marketing Director, Romsys - “Digital transformation & Marketing” 

16.15 – 16.45             Allan Young, Partners Manager, OMC - Oracle Marketing Cloud Solutions

16.45 – 17.15             Dan Puzdreac, Global Email Marketing & IPM Manager - Studiu de caz Bitdefender        

(Implementarea soluţiei de Marketing Automation B2C Responsys. Provocări, beneficii, ROI)

17.15 – 17.30             Demo session – Eloqua, Marketing Automation tool for B2B marketing

17.30 – 17.40             Q&A and open discussions

17.40 – 18.00             Light Dinner & Networking

Evenimentul va fi găzduit de Dna. Oana Sav – marketer experimentat, Institutul Român de Marketing