15.00 – 15.30 Înregistrarea participanţilor & welcome coffee
15.30 – 15.40 Welcome Speech Răzvan Mureşan, Redactor, Business Magazin
15.40 – 16.00 Christian Terfloth, Head of Innovation, New Frontier Group “Digital transformation”
16.00 – 16.15 Irina Olănescu, Marketing Director, Romsys - “Digital transformation & Marketing”
16.15 – 16.45 Allan Young, Partners Manager, OMC - Oracle Marketing Cloud Solutions
16.45 – 17.15 Dan Puzdreac, Global Email Marketing & IPM Manager - Studiu de caz Bitdefender
(Implementarea soluţiei de Marketing Automation B2C Responsys. Provocări, beneficii, ROI)
17.15 – 17.30 Demo session – Eloqua, Marketing Automation tool for B2B marketing
17.30 – 17.40 Q&A and open discussions
17.40 – 18.00 Light Dinner & Networking
Evenimentul va fi găzduit de Dna. Oana Sav – marketer experimentat, Institutul Român de Marketing